The majority of my clients find me through my Social Networking efforts.
I implement New Marketing techniques and Web 2.0 etiquette to attract like-minded people and potential clients.
In learning how to do this for myself, Social Networking has become my #1 client service. At this moment, I use Facebook as the corner stone for building a solid online presence for my clients.
I customize and maintain Facebook Profiles by pulling in additional online components to create a continuum of information.
I use a combination of professional and personal details to create an in-depth online presence, helping clients stand out in a sea of faces.
This is a summary of what I do for my clients on Facebook:
The set up process of a Facebook Profile page can be a little confusing. There are a lot of behind the scenes settings that need to be adjusted in order to maximize professional exposure without offending a list of Friends. I adjust settings and notifications to avoid that virtual overwhelm.
I strategically place a limited amount of links throughout clients’ Profiles in order to maximize click-thrus to their websites.
I minimize the information throughout their Profiles so visitors don’t get overwhelmed with details, but rather, stay focused on pertinent links.
I craft HTML OPT-IN BOXES to increase sign ups and build lists. I use RSS FEEDS to pull in blog posts and increase exposure and blog traffic. I create and link a TWITTER account to enhance the opportunity and disseminate information. I use the status bar to promote websites, blogs, and events without being tacky in the process. I create GROUPS AND PAGES to further extend clients’ professional presence. I use a select amount of APPLICATIONS to reach out and engage interest.
I set up and PROMOTE TELESEMINARS using a simple and straightforward approach, minimizing details so that attendees understand how to properly register. Facebook doesn’t have autoresponders so I use an effective timetable to ensure attendees show up and show up on time.
Daily maintenance is essential to create online energy around a website and a blog. Clients need to settle in for the long haul to yield optimum results. Consistent maintenance ensures networking success and creates more traffic around a website and a blog.
Social Networking success is more about a proper mindset, than it is about technology. It’s about reciprocity and providing useful information in a permission-based manner. I maintain virtual energy around my clients’ online presence by managing all of the steps involved in the process.
If you have the time and interest to set up and maintain your own Facebook profile, I’ve created a free e-book filled with step by step instructions on how to do it yourself.
If you’re a business owner or a Virtual Assistant and you’d like to find out how I can help, I encourage you to email me so we can discuss some options.
I wish you the best of luck in 2009!