As a busy professional with two kids, it’s tough to maintain proper self-care. I have black hair and as I get older, it’s turning white (skipping over gray entirely). For those of you who dye your hair, here’s a great breakthrough that hair salons don’t want you to know about: eSalon, an online retailer who specializes in home coloring products at an affordable price with the personal guidance of a highly trained salon professional.

The best way to understand eSalon’s service is to give it a try. And with their newest offer, eSalon is making it easy for first time customers. New clients can get a complete personal profile and color kit for just $4.95 s&h, plus a full money-back guarantee. Make sure to check it out!

This past week, my lawyer faxed over a bunch of personal information, including my social security number. All of my personal details were potentially made public in a simple fax. He assured me that the information was encrypted, but I wasn’t taking his word for it.

It got me thinking that I should protect my credit by requesting a fraud alert to be placed on each of my credit reports.

A fraud alert can make it more difficult for someone to get credit in your name because it tells creditors to follow certain procedures to protect you. You may place a fraud alert in your file by calling just one of the three nationwide consumer credit reporting companies. As soon as that agency processes your fraud alert, it will notify the other two, which then also must place fraud alerts in your file.

• Equifax: 1-877-576-5734; www.alerts.equifax.com
• Experian: 1-888-397-3742; www.experian.com/fraud
• TransUnion: 1-800-680-7289; www.transunion.com

An initial fraud alert stays in your file for at least 90 days. An extended alert stays in your file for seven years. To place either of these alerts, a consumer credit reporting company will require you to provide appropriate proof of your identity, which may include your Social Security number.

I took it one step further and requested a credit report from each of the credit bureaus – Equifax, Experian, and TransUnion.

The Fair Credit Reporting Act (FCRA) requires each of the nationwide consumer reporting companies to provide you with a free copy of your credit report, at your request, once every 12 months.

I know you’ve seen commercials that claim to offer “free credit reports,” “free credit scores,” or “free credit monitoring”. In most cases, the “free” product comes with strings attached.

Back in the day, you had to request a free report via regular ol’ snail mail. Nowadays, you can do this online. The credit bureaus have consolidated the process to make it much easier.

Yet, the thought of providing my social security number online doesn’t make me feel secure. Check out this link. It gives you the option to request your reports online, over the phone, or via mail. https://www.annualcreditreport.com/cra/order.

I got that link through the Federal Trade Commission and double-checked it through VeriSign to ensure its legitimacy.

Emails and phone calls are what handshakes and in-person consultations used to be.

Here are seven areas that standout to potential clients (PCs) when they make the decision to approach you, and ultimately, work with you.

(1) You have a professional website

PCs glean much from your website at a quick glance. People make snap decisions based on design. If you’re a business owner in today’s world, it’s vital to create a site that sells. You don’t need to spend a lot of money on a website, but it needs to be well developed.

A well thought out website speaks volumes about your commitment to your business.

Website Usability – Creating a Website that Sells

(2) You make it easy for them to contact you

It goes without saying that clients need to find your contact information in order to get in touch with you.

Consider placing your contact information at the top of your website in your header so that no matter where people enter your site, your contact information will always be visible.

Take this one step further and add an online calendar to your website, enabling people to schedule their own initial consultation at a time that works best for them.

While there are options out there, I’ve used Genbook for the last five years. Here’s my affiliate link http://gbk.me/r/QWFKVKW5. When you sign up using this link, you’ll receive 15% lifetime discount off your subscription.

(3) You communicate effectively online

It’s important to learn how to communicate effectively via email. It seems like a simple task, but all too often, missed opportunities occur right from the jumpstart when good email goes bad.

Timing, tone, and overall format of your emails should be well thought out and formatted in way that is easy to read.

Email etiquette: http://www.emailreplies.com/

(4) You take control and have an assured presence

PCs come to you with a need. They want to know that they’re working with someone who can take control and guide them through the process. It’s important to be able to convey certainty and assuredness.

Confidence comes, in part, from enjoying what you do.

The Top Ten Keys to Self-Confidence

(5) You provide clear ‘next steps’ for them to follow

At the end of the initial consultation, be prepared to give the PC the ‘next steps’. Explain to them what it will take to get signed up and started (even if they’ve expressed disinterest). Assume they’re going to sign on as a new client and take them through simple steps and set the expectation.

Explain that you will send them a follow-up email. If they’re interested in working with you, ask them to respond via email and you’ll prepare the paperwork and schedule a second consultation where further questions will be answered and the paperwork can be reviewed in detail.

When they respond, time is of the essence and it’s important to seize the opportunity. A prompt response can make all the difference in the world.

Keep your process simple and avoid overwhelming clients with a 20-page questionnaire. If you do have a lengthy questionnaire, go through it with them during that second call. This saves the PC a lot of time and elevates them the burden of more work.

(6) You think of them

If PCs are on the fence about working with you, know that all is not lost.

Create a Google alert with a keyword that is relevant to this client and when something of interest pops up, send it to them. It’s a good way for PCs to know that you’re still interested and thinking about them.

How to Create a Google Alert

(7) You are flexible

If PCs tell you that your rates are too high, think about creating a package for them including X,Y, Z.

Decrease your hourly commitment without lowering your rates while packaging it with a lower price. This makes it more appealing for the PC and shows your ability to be flexible.

I didn’t mention lowering your rates because if you connect with a PC, they will pay.

Remember that PCs are attracted to you personally.

If they feel a connection with you and trust you, they will find a way to make it happen.

Your class has finished and one of the things you learned was how to automate your social media accounts. Yet, one quick look at an automated account will tell you that big numbers and auto-posts don’t guarantee social networking success. It just covers up the fact that the lights are on but no one’s home.

As more and more people start using social media for business, they try and find short cuts to make the process easier. That’s one of the reasons why so many people fail to monetize their efforts. Social media is social and requires your time.

Here are four standout reasons why automation doesn’t work: Read the rest of this entry »

I’m going teach you an organic way of increasing your Twitter followers – no auto-follow techniques, no shortcuts.

When you start using automated tools to follow people, you don’t know who you’re following. They could be automated feeds/bots.

Be picky about who you follow. It’s NOT about the quanTITY, but the quaLITY.

These tips assume you know how to navigate well on Twitter and have advanced knowledge of the lingo and terminology. If you need some start-up help with Twitter, check out this link: http://mashable.com/guidebook/twitter/.

(1)    Follow more quality people.

You want quality followers? Quite simply, follow quality people.

• Check out my Twitter account http://twitter.com/MiaChambers. Take a look at who I follow. Sort through the list and follow people.
• Check out my Lists and follow more people.
• When you come across an interesting Twitter account, check out who they’re following – add some more people. Check out their Lists.
• Click on a favorite #hashtag and follow some more people.
• Lather. Rinse. Repeat.

After you’ve added a whole mess of people, go back and click on their profiles to make sure that the people you’re following are (a) active on Twitter and that they (b) actually engage with people – their account isn’t merely an automated feed.

(2)    How to get people to follow you back?

So you’ve followed all these people – now what? How are they going to follow you back?

Here are a few sure-fire ways to get people to follow you back.

• RT a few of their links to start appearing in their @stream.
• Add them to a List.
• Send them a direct @reply complimenting them on their website, work, picture, bio – pick something you like and make a mention of it.  Start a conversation.
• If all else fails, send them a @reply jumping up and down, waving your arms in the air like you just don’t care. It works.

EXTRAS:

Make sure you’re using a picture as an avatar. Show your face. This will increase your chances of actual people following you back. Logos don’t get the same action as a face does on Twitter (or any other social media platform, for that matter). Personalize your account by showing people you’re real.

Every once in a while I will check out http://friendorfollow.com/ and unfollow anybody who hasn’t followed back. (I get like that from time to time.)

Once a month, I’ll add 200 – 300 people and go through this very process of engaging with people on Twitter to increase my following. It works – it just takes time. Take your time. This isn’t a numbers game like so many people have made it out to be. It’s about connecting with one another and building relationships that are both personal and professional in nature.

Good luck.

I’ve been honored by being included in the May 2011 issue of OC Family magazine featuring 10 moms from the Orange County area who work and thrive in the digital arena.

It’s a wonderful acknowledgment and I appreciate the inclusion tremendously.

I’m among a wonderfully talented group of women who are tapping technology to start businesses, save money, and connect with others using the power of the Internet.

Click on the photo below to quickly view the mention:

Or ventured over to the online version to view the entire group of tech-savvy mamas.

Special thanks to Debbie Lavdas for including me in the piece.

I often get asked how to grow numbers – fans and ‘likes’ – on your Facebook Page. There are a slew of techniques you should use on an ongoing basis (for example, well-placed social media icons on your website/blog, in your email signature, and on your marketing materials, to name a few), but one that stands out to me the most is growing your numbers through your personal profile first.

Use your personal Facebook profile as a bridge to your Facebook Page.

I hear a lot of people talk about their hesitation to open up their personal accounts to people they don’t know. Listen, if you’re on Facebook to do business, it’s important to understand that your target market does not want to be approached for business first. In fact, I dare say that no one wants to be approached for business first.

People aren’t coming to Facebook to meet their accountant. They’re coming to Facebook to connect, reconnect, and engage with others. They might meet a person who happens to be an accountant and then decide to do business with them, but most likely, potential clients that find business connections have done so because they connected on a personal level first.

This is the crux of social media – the ability to connect and relate to one another first and foremost. Those similarities and interests bring us together and business leads are developed through this organic process.

There are no shortcuts or ways around it. You can’t automate your presence and drive business leads to your site. You either get it or you don’t, but one of the main reason most corporate brands don’t do well using social media is because they don’t have a personality.

My suggestion: clean up your personal profile. Get rid of anything that you think is too much information: pictures of your kids (if you deem this too much information), negative personal details about your life (going through a divorce, you hate your ex-husband’s new girlfriend, etc.) and include bits and pieces of the real you (not the “you” with your skirt over your head drunk in Barcelona), but the essence of who you are: male or female, books and movies you like, and music you listen to – for starters.

Add people as friends to your personal account first. Get to know them, compliment them on their site, and ask them a question about themselves. Then, once a month send out a blanket invitation to all of your friends to invite them to your Page. Don’t pounce on them when they first become your friends. Give it time. Be patient.

When I’m working with a new client, I explain this slow process to the clients so they understand I am not a fairy godmother with a magic wand. This process takes time.

Before Pages existed, I built up my personal profile to include pictures, videos, and descriptions of my interests and activities – my garden, my dog, my kids, my love of beer, my neighborhood. It’s easy to get a sense of who I am when you take a look at my personal profile.

I make it a point to wish people a happy birthday and comment back when people post to my Wall. This is what I mean by engagement. Social media is not the new fangled way to make money, but rather, a new fangled way to meet people.

When Pages became available and after I created my own, I sent out an invitation to my friends list through my Facebook profile and had 400 fans in one day. That happened because I established a relationship with them first – built up some trust before asking for their click.

Asking people to skip over your personal profile and proceed straight to your Page doesn’t work as well. I’ve seen many folks send out return messages after I’ve sent them a friend request telling me that they have too many friends and can’t take on anymore, but to join them over on their Page.

Uh… I don’t think so.

I want to get to know you as a person before I join you over on your Page. I don’t necessarily want to know about your latest business venture but I would like to know basic personal details about you if I’m friending you on Facebook.

And I realize Facebook has a 5,000 friend limit for personal accounts. The notion is that anything over 5000 should naturally migrate over to your Page. And yet, it doesn’t always work that way. The numbers don’t add up as well when people skip over your personal profile before being introduced to the “business you”.

I’m not suggesting opening up the flood gates and letting any ol’ person in – rather, develop a criterion, a standard of who you want to friend. If you’re a brick and mortar business in New Jersey, find your city’s Facebook Page. Assuming they have one, friend those people on that Page. Most likely, they are New Jersey residents and/or have ties to the community. You can’t add them directly to your Page, but you can request their friendship and add them on through your personal profile. Eventually you can migrate them over to your Page.

Use your personal profile to grow your Page. Look at your personal profile as an addendum to your professional Page. Infuse your online presence with your personality and business leads will be generated through these efforts.

Remember, automation cannot do this for you. There are no shortcuts in social media. Take your time. Social media is a 401k plan and not a lottery ticket.

For more ways to grow your numbers on your Facebook Page check out: http://www.socialmediaexaminer.com/10-ways-to-grow-your-facebook-page-following/.

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.